Image by Annie Spratt


Course Code


Unit 1: What is Innovation?
Unit 2: Common Misconceptions of Business Innovation
Unit 3: Case Studies of Business Innovation
Unit 4: Creativity from a Psychological Perspective and its Business Applications
Unit 5: Creativity in Generating Business Income Streams
Unit 6: Originality in Business Ideas and Products
Unit 7: The 5 Stages of Adoption and Business Innovation
Unit 8: Driving Business Growth through Innovation and Creativity